37.1 Overview

The WhatsApp Store editor includes several areas that control how the Store looks, how it communicates with visitors, how its legal and operational policies are presented, and how email subscribers are collected.

This chapter covers:

1. Choosing and changing the Store Template
2. Reviewing the Store’s visual design
3. Configuring Store fonts
4. Managing search engine information
5. Using Advanced customization
6. Adding Trending Videos
7. Publishing Store Announcements
8. Creating the Privacy Policy
9. Creating Terms and Conditions
10. Creating the Refund Policy
11. Creating the Shipping Policy
12. Testing public policy pages
13. Collecting email subscribers
14. Opening the Store-specific subscriber list
15. Protecting subscriber information
16. Troubleshooting design, policy, and subscriber issues

The customer routes provide separate update operations for the Store Template, SEO information, Advanced settings, Custom Fonts, Trending Videos, Terms and Policies, and Store Announcement.

Understanding the Store Design Structure

37.2 Design Content Versus Store Content

The Store’s appearance and its catalog are related but separate.

Store content includes:

1. Store Name
2. Store Logo
3. Store Description
4. Contact information
5. Product Categories
6. Products
7. Prices
8. Inventory
9. Business Hours
10. Policies
11. Videos
12. Announcements

Store design includes:

1. Selected Template
2. Page layout
3. Product-card appearance
4. Typography
5. Navigation style
6. Header presentation
7. Footer presentation
8. Announcement placement
9. Video-section layout
10. Policy-page layout
11. Mobile behavior

Changing the design does not require recreating the Store’s Products and Categories.

37.3 Template Changes and Existing Information

Changing the Template should change the public layout while preserving the Store record and its related information.

After changing a Template, review the entire Store because the same content may appear differently.

A Template change can affect:

1. Logo placement
2. Banner dimensions
3. Product image cropping
4. Category navigation
5. Product grid size
6. Description length
7. Button placement
8. Cart controls
9. Announcement position
10. Trending Video position
11. Subscriber form position
12. Footer policy links
13. Mobile navigation

Do not assume that content that looked correct in the previous Template will automatically fit the new one.

Opening the Design Sections

37.4 Opening the WhatsApp Store Editor

To open the Store editor:

1. Sign in to the customer dashboard.
2. Select WhatsApp Stores.
3. Locate the Store.
4. Select Edit.
5. Confirm the Store Name and Logo.
6. Use the Store submenu to open the required section.

The Store editor has separate sections for Basic Details, Business Hours, Product Categories, Products, Advanced configuration, and Terms and Conditions, together with the other design-related Store sections.

37.5 Confirming the Correct Store

Before changing the design, confirm:

Changes are attached to one specific Store.

When several Stores are managed from the same account, selecting the wrong Store can publish:

1. Incorrect branding
2. Incorrect policies
3. An unrelated announcement
4. The wrong promotional video
5. Inconsistent fonts
6. Incorrect search information

37.6 Recommended Design Workflow

Use this sequence when designing a new Store:

Selecting a Template after Products are entered makes it easier to evaluate the real Store layout.

Selecting a WhatsApp Store Template

37.7 Opening Templates

To select a Template:

1. Open the applicable Store.
2. Select the Templates section.
3. Review the available designs.
4. Preview the most appropriate Template.
5. Select the Template.
6. Save the change.
7. Open the public Store.
8. Test the Store on desktop and mobile.

The application has a dedicated Store Template update operation.

37.8 Available Template Families

The installed WhatsApp Store source includes the following Store Template families:

Each Template family contains its own Store homepage and supporting Product, Product Details, and policy-page layouts.

37.9 Ecommerce Template

The Ecommerce Template is suitable for a broad multiproduct catalog.

Possible uses include:

1. Technology Products
2. Books
3. Office Products
4. General Merchandise
5. Digital Products
6. Business Packages
7. Mixed retail inventory

Review whether the Template presents:

1. Categories clearly
2. Selling Prices prominently
3. Product images consistently
4. Cart actions visibly
5. Policy links accessibly

37.10 Grocery Store Template

The Grocery Store Template is designed around frequent Product browsing and product-based ordering.

Possible uses include:

1. Food Products
2. Beverages
3. Household Products
4. Personal-care items
5. Packaged goods
6. Local-market inventory

Use accurate Product images and maintain Available Stock carefully because grocery-style catalogs often change frequently.

37.11 Restaurant Template

The Restaurant Template can be used for:

1. Meals
2. Catering Packages
3. Menu items
4. Desserts
5. Beverages
6. Prepared-food orders

Descriptions should clearly state:

1. Serving size
2. Included sides
3. Ingredients where appropriate
4. Preparation or pickup expectations
5. Availability
6. Applicable dietary information

Do not use a Restaurant Store as a substitute for required food-safety or allergy disclosures.

37.12 Cloth Store Template

The Cloth Store Template is suited to:

1. Apparel
2. Uniforms
3. Shirts
4. Jackets
5. Accessories
6. Fashion collections

Where the Product editor does not provide a complete variation system, identify size and color differences through separate Products or clear Product descriptions.

37.13 Beauty Products Template

The Beauty Products Template can be used for:

1. Cosmetics
2. Skin-care Products
3. Hair-care Products
4. Personal-care Products
5. Beauty-service packages

Product information should accurately explain:

1. Product size
2. Ingredients where appropriate
3. Usage instructions
4. Warnings
5. Storage requirements
6. Applicable restrictions

Avoid unsupported health or performance claims.

37.14 Jewellery Template

The Jewellery Template is intended for products where image quality and detailed presentation are especially important.

Possible Products include:

1. Rings
2. Necklaces
3. Bracelets
4. Watches
5. Earrings
6. Custom pieces

Descriptions should include relevant information such as material, dimensions, size, finish, stone type, care, and what is included.

37.15 Home Décor Template

The Home Décor Template can support:

1. Furniture
2. Decorative Products
3. Artwork
4. Lighting
5. Home accessories
6. Interior-design packages

Use Product images that show both detail and scale.

Include measurements in the Product Description when size affects the customer’s decision.

37.16 Travel Template

The Travel Template can be used for:

1. Travel Packages
2. Excursions
3. Tours
4. Retreats
5. Transportation packages
6. Destination services

The Product Description should clearly explain:

1. Travel dates
2. Included services
3. Excluded expenses
4. Occupancy assumptions
5. Location
6. Cancellation conditions
7. Documentation requirements
8. Booking and payment process

The Travel source contains separate Product, Product Details, and public policy-page views within its Template family.

Evaluating and Activating a Template

37.17 Choosing the Right Template

Choose the Template based on how customers shop, not only on its name.

Evaluate:

1. Number of Products
2. Number of Categories
3. Importance of images
4. Length of Product descriptions
5. Mobile use
6. Frequency of price changes
7. Need for announcements
8. Importance of video
9. Policy visibility
10. Subscriber-form placement

A consulting business may still use an Ecommerce or Travel layout when it presents packages more effectively.

37.18 Previewing the Template

Before permanently adopting a Template, review:

A Store is not fully tested by viewing only the homepage.

37.19 Saving the Template

To activate a Template:

1. Select the Template.
2. Select Save.
3. Wait for the success response.
4. Refresh the Store editor.
5. Open the public Store.
6. Confirm that the new design appears.
7. Test Product and policy links.

The Template selection has its own Store-specific save route rather than using the Product or Basic Details update operations.

37.20 Switching Templates Safely

Before switching an established Store:

1. Record the current Template.
2. Capture reference screenshots.
3. Review current Products and Categories.
4. Confirm that policies are complete.
5. Select the new Template.
6. Test the homepage.
7. Test every Category.
8. Test Product Details.
9. Test the cart.
10. Test the Subscriber form.
11. Test policy links.
12. Correct visual problems before promoting the new design.

37.21 Product Image Cropping After a Template Change

A Template can use a different image ratio.

After switching, check for:

1. Cropped Product names
2. Cut-off Products
3. Missing image edges
4. Distorted logos
5. Excessive blank space
6. Different thumbnail ordering
7. Poor mobile scaling

Re-crop the original image rather than stretching it.

37.22 Long Text After a Template Change

Long Product or policy text can affect:

1. Card height
2. Button placement
3. Footer layout
4. Mobile scrolling
5. Readability

Keep Product-card titles concise and place details inside Product Descriptions.

Policy text can be longer, but it should use clear headings and manageable paragraphs.

Store Branding and Visual Consistency

37.23 Establishing a Consistent Store Identity

The public Store should consistently use:

1. Approved business name
2. Approved logo
3. Brand terminology
4. Accurate Product photography
5. Consistent capitalization
6. Consistent tone
7. Readable fonts
8. Current contact information

Do not mix unrelated business names or design assets in the same Store.

37.24 Logo Review

Test the Store Logo in:

1. Header
2. Footer
3. Mobile menu
4. Product pages
5. Policy pages
6. Shared Store links

The logo should remain recognizable at a small size.

Avoid:

1. Tiny text inside the logo
2. Excessive transparent spacing
3. Low-resolution graphics
4. Unapproved slogans
5. Background colors that hide the logo

37.25 Product Image Consistency

For a professional catalog, use a consistent approach to:

1. Background
2. Lighting
3. Image orientation
4. Cropping
5. Product scale
6. File quality
7. Branding marks

Inconsistent Product images can make the Store appear unreliable even when the underlying Products are accurate.

37.26 Visual Hierarchy

Customers should be able to identify:

1. The business
2. The Product or service category
3. The Product Name
4. The Selling Price
5. The Product action
6. The cart
7. The ordering method
8. Store policies
9. Contact and subscription options

Do not let custom design changes hide the price, cart, WhatsApp action, or policies.

Configuring Store Fonts

37.27 Opening Custom Fonts

To configure Store typography:

1. Open the Store editor.
2. Select Custom Fonts or Fonts.
3. Review the available Font Family choices.
4. Select the preferred Font Family.
5. Enter or select the appropriate Font Size where displayed.
6. Save.
7. Review the public Store.

The application provides a dedicated Store Custom Fonts update operation.

37.28 Choosing a Font Family

Choose a Font Family that is:

1. Readable
2. Appropriate for the brand
3. Clear on mobile
4. Suitable for Product prices
5. Suitable for policy pages
6. Distinct without being distracting

Decorative fonts should not be used for long policy text or critical checkout information.

37.29 Font Size

The Font Size controls the general text scale used by the Store’s design where the selected Template applies it.

A font that is too small can make these items difficult to read:

1. Product Description
2. Price
3. Cart total
4. Announcement
5. Business Hours
6. Subscriber consent
7. Policy text

A font that is too large can cause:

1. Excessive wrapping
2. Misaligned buttons
3. Product-card overflow
4. Large policy pages
5. Mobile layout problems

37.30 Testing Typography

After saving Font settings, review:

Test both desktop and mobile.

37.31 Font Does Not Change Everywhere

A Template may use different typography rules for specific areas.

The selected Font Family may apply to the main page while some:

1. Buttons
2. Icons
3. Prices
4. Headings
5. Third-party widgets

retain their own styling.

Do not use aggressive custom CSS merely to force every visual element into the same font without testing the complete Store.

Configuring Store SEO

37.32 Opening SEO

To configure search information:

1. Open the Store editor.
2. Select SEO.
3. Enter the Store’s title information.
4. Enter relevant keywords where requested.
5. Enter the Store description.
6. Save.
7. Open the public Store.
8. Review the browser title and shared-link presentation.

The application provides a dedicated SEO update operation for each WhatsApp Store.

37.33 SEO Title

The SEO Title should clearly identify the Store.

Example:

A useful title usually contains:

1. Business or brand name
2. Primary Product category
3. Relevant location when needed

Avoid:

37.34 SEO Description

The SEO Description should summarize the Store and its primary customer value.

Example:

Browse AIUNIFY business technology services, training packages, digital tools, and professional support solutions.

Keep the description accurate.

Do not list Products that are no longer sold.

37.35 SEO Keywords

Where a keyword field is provided, use relevant terms such as:

Avoid:

1. Repeating the same term excessively
2. Adding unrelated popular terms
3. Competitor names without a legitimate reason
4. Misleading locations
5. Products not offered by the Store

37.36 SEO and Public Search Results

Saving SEO information does not guarantee:

1. Immediate indexing
2. A particular ranking
3. A specific search-result appearance
4. Immediate replacement of older information

Search engines decide when and how public pages are indexed.

The Store information should nevertheless be accurate before the Store is shared publicly.

37.37 SEO After Renaming a Store

When changing the Store Name or business focus, review:

1. SEO Title
2. SEO Description
3. Keywords
4. Store Announcement
5. Product Descriptions
6. Policy business name
7. Social-sharing text
8. Logo

An old SEO Title can remain inconsistent with the new public Store branding.

Using Advanced Store Customization

37.38 Opening Advanced

To access technical design settings:

1. Open the Store editor.
2. Select Advanced.
3. Review the available customization fields.
4. Make only approved changes.
5. Save.
6. test the Store immediately.

The Store has a separate Advanced update operation, and the installed interface terminology includes Custom CSS and Custom JS controls.

37.39 Custom CSS

Custom CSS can be used to adjust visual presentation beyond the selected Template’s normal controls.

Examples may include:

1. Spacing
2. Text alignment
3. Borders
4. Image behavior
5. Element visibility
6. Button presentation
7. Section sizing

Only enter valid CSS.

Example:

Do not paste HTML, JavaScript, or server commands into a CSS field.

37.40 Custom JavaScript

Custom JavaScript can affect interactive Store behavior.

A script error can interfere with:

1. Navigation
2. Cart controls
3. Quantity updates
4. Subscriber form
5. Policy links
6. Video display
7. WhatsApp ordering
8. Mobile menu

Custom JavaScript should be added only by someone who understands the code and has tested it outside the live Store.

37.41 Do Not Store Secrets in Advanced Fields

Never place these items in public CSS or JavaScript:

Browser-delivered code can be inspected by visitors.

37.42 Safe Advanced-Change Procedure

Before making an Advanced change:

1. Copy the current code to an authorized backup.
2. Make one change at a time.
3. Save.
4. Refresh the public Store.
5. Test desktop.
6. Test mobile.
7. Test the cart.
8. Test the Subscriber form.
9. Test all policy links.
10. Restore the previous code when the change causes a problem.

37.43 Avoid Hiding Essential Functions

Do not use Custom CSS or JavaScript to hide:

1. Product prices
2. Cart total
3. Contact information
4. Privacy Policy
5. Terms and Conditions
6. Refund Policy
7. Shipping Policy
8. Order confirmation
9. Required customer notices

A visually cleaner design should not make the Store harder to understand or operate.

37.44 Advanced Changes and Template Updates

A custom rule written for one Template may not work with another.

When changing Templates:

1. Record existing Advanced code.
2. Activate the new Template.
3. Test without assuming compatibility.
4. Remove obsolete rules.
5. Update selectors carefully.
6. Confirm that all Store functions remain usable.

Adding Trending Videos

37.45 Purpose of Trending Videos

The Trending Videos section can add promotional or informational video content to the Store.

The installed interface includes labels for:

The Store has a dedicated Trending Video update operation.

37.46 Suitable Video Content

Examples include:

1. Product demonstrations
2. Store introduction
3. Customer education
4. Collection overview
5. Destination preview
6. Food preparation
7. Product-care instructions
8. Business-service explanation
9. Event promotion
10. Customer testimonial with permission

The video should support the Store’s current Products and message.

37.47 Preparing a YouTube Link

Use the public YouTube video link requested by the field.

Do not paste:

1. An entire webpage
2. A private administration link
3. Channel login information
4. Unrelated HTML
5. A full iframe tag unless the interface specifically requests embed code
6. A shortened link that cannot be verified

The installed field wording indicates that the editor expects a YouTube Video Link.

37.48 Adding a Trending Video

To add or update a video:

1. Open the Store editor.
2. Select Trending Videos.
3. Locate the YouTube Link field.
4. Paste the approved public video URL.
5. Add other links where the interface permits multiple videos.
6. Save.
7. Open the public Store.
8. Start each video.
9. Test mobile playback.
10. Confirm that the video belongs to the correct business.

37.49 Video Embedding Requirements

A video may fail to display when it is:

1. Private
2. Deleted
3. Restricted by the uploader
4. Restricted by region
5. Age-restricted
6. Blocked from embedding
7. Associated with a removed account
8. Entered with an incorrect URL

Use a public video whose owner permits embedding.

37.50 Video Performance

Several embedded videos can increase page-loading time.

Use only useful videos.

Avoid placing many long videos on the Store homepage merely because the section supports several links.

A slower Store can reduce Product browsing and order completion.

37.51 Video Accuracy

Remove or replace a video when it contains:

1. Old pricing
2. Discontinued Products
3. Expired promotions
4. Incorrect Store hours
5. Old contact details
6. Previous branding
7. Unavailable travel dates
8. Outdated policy claims

The video and current Store information should agree.

37.52 Video Accessibility

Where possible:

1. Use captions
2. Use clear audio
3. Avoid flashing content
4. Provide essential information in text
5. Do not make the video the only source of critical Product or policy information

Customers should still understand the offer when they cannot play the video.

Creating Store Announcements

37.53 Purpose of the Store Announcement

The Store Announcement communicates a temporary or important message to visitors.

Examples include:

The application includes a dedicated Store Announcement update operation.

37.54 Opening Store Announcement

To create or update an Announcement:

1. Open the Store editor.
2. Select Store Announcement.
3. Review the current message.
4. Enter the new Announcement.
5. Confirm dates, prices, and terms.
6. Save.
7. Open the public Store.
8. Confirm that the message appears in the selected Template.

37.55 Writing an Effective Announcement

A useful Announcement should answer:

1. What is happening?
2. Who does it apply to?
3. When does it begin?
4. When does it end?
5. What action should the customer take?
6. Are there limitations?

Example:

Save 20% on selected digital courses through August 15. The discount is reflected in each participating Product’s Selling Price.

37.56 Announcement Versus Product Pricing

An Announcement does not automatically change:

1. Net Price
2. Selling Price
3. Available Stock
4. Category assignment
5. Shipping cost
6. Cart total
7. Refund eligibility
8. Promotion expiration

When announcing a discount, update the participating Products separately.

37.57 Announcement Versus Policy

An Announcement is not a substitute for a complete policy.

Example:

Both should remain accurate.

37.58 Expired Announcements

When a promotion ends:

1. Remove or replace the Announcement.
2. Restore Product Selling Prices where needed.
3. Remove expired discount language from Product descriptions.
4. Review video content.
5. Review social promotions.
6. Test the Store.

Do not leave expired dates visible.

37.59 Urgent Operational Announcements

For temporary interruptions, clearly state:

1. What service is affected
2. Start date
3. Expected end date
4. Alternative contact method
5. Effect on active orders

Example:

Local pickup is unavailable July 28–30. Existing shipped orders will continue processing normally.

Understanding Store Policies

37.60 Policy Pages Included in the Store Templates

The confirmed Store Template families include separate public pages for:

These policy pages are present across the Ecommerce, Grocery, Restaurant, Cloth, Jewellery, Home Décor, Travel, and other Store Template structures.

37.61 Store Policies Versus Platform Policies

The WhatsApp Store policies describe the Store owner’s relationship with its customers.

They are separate from:

1. The platform’s account terms
2. The platform’s registration privacy notice
3. WhatsApp’s policies
4. Payment-provider policies
5. Shipping-carrier terms
6. Product-manufacturer warranties

Do not copy unrelated platform policies and present them as the Store’s own policies.

37.62 Policy Preparation

Before writing policies, gather:

Policies should reflect actual business operations.

37.63 Policy Consistency

The policies must agree with:

1. Product Descriptions
2. Store Announcement
3. Business Hours
4. Cart and ordering process
5. Payment instructions
6. Shipping charges
7. Customer support statements
8. Order-status workflow
9. Invoice information

A policy should not promise a process the business cannot perform.

Creating the Privacy Policy

37.64 Purpose of the Privacy Policy

The Privacy Policy explains how the Store handles visitor and customer information.

Potential information can include:

1. Email address
2. Customer Name
3. Phone number
4. Delivery address
5. Order information
6. Subscriber information
7. Device or browser analytics
8. Customer communications
9. Payment-related records
10. Cookies or similar technology

The policy should identify what the Store actually collects and uses.

37.65 Privacy Policy Content

A complete Privacy Policy commonly addresses:

1. Business identity
2. Information collected
3. How information is collected
4. Purpose of collection
5. Order processing
6. Subscriber communication
7. Analytics
8. Service providers
9. Payment processing
10. Shipping and fulfillment
11. Data retention
12. Data security
13. Customer rights
14. Children’s information
15. International processing where applicable
16. Policy changes
17. Contact information

Have the final policy reviewed for the jurisdictions and industries in which the Store operates.

37.66 Email Subscriber Privacy

The Privacy Policy should explain how subscriber emails are used.

Example subjects include:

1. New Product announcements
2. Store promotions
3. Operational updates
4. Educational content
5. Event notices

Do not collect an email for one purpose and use it for an unrelated purpose without an appropriate basis.

37.67 Payment Information

The Privacy Policy should accurately describe the Store’s payment process.

Do not state that the Store stores full payment-card data unless that is true and properly supported.

When payment is processed by an external provider, explain the role of that provider accurately.

37.68 WhatsApp Communications

Where Store Orders or questions are sent through WhatsApp, explain that customer information may also be processed through that communication channel.

Do not promise that a third-party communication service is controlled entirely by the Store owner.

Creating Terms and Conditions

37.69 Purpose of Terms and Conditions

Terms and Conditions establish the rules governing use of the Store and customer transactions.

They can address:

1. Store use
2. Product information
3. Pricing
4. Availability
5. Orders
6. Payment
7. Customer responsibilities
8. Prohibited conduct
9. Intellectual property
10. Disclaimers
11. Limitation of liability
12. Governing terms
13. Contact information

37.70 Product Information and Errors

The Terms should explain how the business handles:

1. Typographical errors
2. Incorrect prices
3. Incorrect images
4. Product-description mistakes
5. Inventory errors
6. Unavailable Products
7. Order correction or cancellation

This should not be written to avoid lawful responsibilities. It should explain a fair operational process.

37.71 Order Acceptance

Clarify when an order becomes accepted.

Possible stages include:

A submitted WhatsApp Store Order may require review before the business confirms it.

37.72 Customer Responsibilities

Terms can require customers to provide accurate:

1. Name
2. Phone number
3. Email
4. Delivery address
5. Product quantity
6. Customization details
7. Payment information
8. Scheduling information

Explain how customers should report an error.

37.73 Prohibited Use

The Terms can prohibit:

1. Fraudulent orders
2. Unauthorized access
3. Interference with the Store
4. Abuse of promotional offers
5. Intellectual-property violations
6. Automated misuse
7. False customer information

Use clear, reasonable language.

Creating the Refund Policy

37.74 Purpose of the Refund Policy

The Refund Policy explains when a customer may request:

1. A return
2. An exchange
3. A cancellation
4. A partial refund
5. A full refund
6. Store credit
7. Replacement

The policy should distinguish between Product types when the rules differ.

37.75 Physical Product Refunds

For physical Products, consider explaining:

1. Return-request deadline
2. Required Product condition
3. Original packaging
4. Proof of purchase
5. Return authorization
6. Return shipping
7. Inspection process
8. Refund method
9. Refund-processing period
10. Damaged or defective Products
11. Incorrect Products
12. Nonreturnable Products

37.76 Digital Product Refunds

Digital Products may require different rules.

Explain:

1. When access is considered delivered
2. Whether downloads are refundable
3. How access problems are handled
4. What happens when the wrong file is delivered
5. Whether duplicate purchases can be corrected
6. Any lawful exceptions

Do not merely copy the physical-Product return process.

37.77 Service and Travel Refunds

For services, training, consulting, events, and travel-related Products, address:

1. Cancellation deadline
2. Rescheduling
3. Deposits
4. Nonrefundable expenses
5. No-show policy
6. Partial performance
7. Vendor cancellation
8. Weather or external disruption
9. Customer documentation requirements

The policy must agree with the Product Description.

37.78 Refund Timing

Explain the expected process, such as:

Do not promise an exact bank-processing time the business cannot control.

Creating the Shipping Policy

37.79 Purpose of the Shipping Policy

The Shipping Policy explains how physical Products are processed and delivered.

It can include:

1. Processing time
2. Shipping regions
3. Delivery method
4. Delivery estimate
5. Shipping charges
6. Tracking
7. Address changes
8. Failed deliveries
9. Lost packages
10. Damaged packages
11. International duties
12. Local pickup

37.80 Processing Time Versus Delivery Time

Keep these terms separate.

Example:

Orders are normally processed within two business days. Carrier delivery estimates begin after shipment.

37.81 Shipping Regions

Clearly identify where the Store ships.

Examples:

1. United States
2. Selected states
3. Local delivery area
4. Domestic only
5. International destinations
6. Specific countries

Do not accept orders for destinations the business cannot serve without first explaining the limitation.

37.82 Shipping Charges

Explain whether shipping is:

1. Free
2. Flat-rate
3. Calculated separately
4. Based on Product quantity
5. Based on destination
6. Confirmed after the Store Order
7. Included in the Selling Price

The policy should agree with the actual Order Summary and payment process.

37.83 Local Pickup

When local pickup is available, explain:

1. Pickup location
2. Available days
3. Available hours
4. Confirmation requirement
5. Identification requirement
6. Time allowed for pickup
7. Process for unclaimed orders

Do not publish a private home address unless it is approved for customer use.

37.84 Digital and Service Products

A Shipping Policy can clarify that shipping does not apply to certain Products.

Example:

Digital Products are delivered electronically and are not shipped. Consulting services are fulfilled according to the scheduling instructions provided after order confirmation.

Entering and Saving Store Policies

37.85 Opening Terms and Policies

To edit Store Policies:

1. Open the Store editor.
2. Select Terms and Conditions.
3. Review all policy fields presented.
4. Enter or update the required content.
5. Check headings and formatting.
6. Save.
7. Open each public policy page.
8. Confirm that the correct Store’s policies appear.

The Store uses a dedicated Terms and Policies update operation.

37.86 Recommended Policy Formatting

Use:

1. Clear headings
2. Short paragraphs
3. Numbered sections where useful
4. Consistent terminology
5. Current contact information
6. Effective date or last-updated date
7. Plain language

Avoid one extremely long paragraph.

37.87 Policy Business Name

Use the correct business identity consistently.

Example:

Where appropriate, explain the relationship between the public brand and legal entity.

37.88 Policy Contact Information

Include a customer-service method that is actively monitored.

Possible contact methods:

1. Email
2. Telephone
3. WhatsApp
4. Contact form
5. Mailing address

Do not publish an inactive or internal-only address.

37.89 Saving Policy Changes

After selecting Save:

1. Confirm the success response.
2. Refresh the editor.
3. Confirm the text remains.
4. Open the public Store.
5. Select each policy link.
6. Check the business name.
7. Check dates.
8. Check contact information.
9. Test on mobile.
10. Correct any formatting problems.

37.90 Policy Changes and Existing Orders

A newly updated policy governs future public presentation, but prior orders may have been submitted under an earlier version.

Maintain authorized records of important policy versions when the business needs to establish what customers were shown at a particular time.

Testing Public Policy Pages

37.91 Footer Policy Links

Open the Store footer and test:

The policy should open for the same Store whose footer was selected.

37.92 Test Policies Across Store Pages

Policy links may appear on more than the homepage.

Test them from:

1. Homepage
2. Products page
3. Product Details
4. Cart or Order Summary
5. Policy pages themselves
6. Mobile footer

Public Template source shows policy pages integrated with the same Store subscription and navigation structure.

37.93 Policy Link Opens the Wrong Store

Confirm:

1. The public URL contains the correct Store alias.
2. The correct Store was edited.
3. The policy was saved to the same Store.
4. The browser is not displaying an older tab.
5. The Store was not duplicated with old policy information.

37.94 Blank Policy Page

When a policy page is blank:

1. Return to the Store editor.
2. Open Terms and Conditions.
3. Confirm that the policy text exists.
4. Save again.
5. Refresh the public page.
6. Open a private browser window.
7. Confirm that custom CSS is not hiding the text.
8. Confirm that the Template page loads fully.

Understanding Store Subscribers

37.95 What a Store Subscriber Is

A Store Subscriber is a visitor who submits an email address through the public WhatsApp Store email-subscription form.

This is different from:

1. A Product purchaser
2. A WhatsApp contact
3. A VCard subscriber
4. A Store visitor
5. An analytics session
6. A registered platform user

An email subscriber may never place an order.

37.96 Public Subscriber Form

The confirmed Store Templates submit public email subscriptions through the specific Store alias.

The subscription function appears on Store homepages and is also loaded within Product and policy-page Template structures.

37.97 Subscriber Form Placement

Depending on the selected Template, the email-subscription form may appear in:

1. Homepage content
2. Footer
3. Product pages
4. Product Details
5. Policy pages

Test the form everywhere it appears.

37.98 Suitable Subscriber Invitation

A clear invitation explains what the visitor will receive.

Example:

Subscribe for new Product announcements, Store updates, and occasional special offers.

Avoid vague wording that does not explain the purpose.

37.99 Subscriber Consent

Collect email addresses transparently.

The visitor should understand:

1. That the email is being submitted
2. Which Store is collecting it
3. The type of communication expected
4. How privacy information can be reviewed
5. How future communication can be stopped

Do not add addresses copied from unrelated sources without an appropriate basis.

Testing the Public Subscription Form

37.100 Controlled Subscription Test

To test:

1. Open the public Store in a private browser window.
2. Locate the email-subscription form.
3. Enter an authorized test email.
4. Submit the form.
5. Confirm the public success or error response.
6. Return to the dashboard.
7. Open the Store’s Subscribers.
8. Confirm that the test email appears.
9. Repeat from mobile where necessary.

37.101 Testing Invalid Email Entry

Test clearly invalid information such as:

The form should reject an improperly formatted email rather than treating it as a usable subscriber.

Do not repeatedly submit large amounts of false data.

37.102 Duplicate Email Testing

Submit the same authorized test email twice and observe the installed behavior.

Possible results include:

1. Duplicate rejected
2. Existing subscriber retained
3. Success message without creating another record
4. Duplicate entry created

Do not assume duplicate prevention without testing.

37.103 Subscriber Form and Store Alias

The public subscriber request is tied to the Store alias.

When a subscription appears under the wrong Store, confirm that the visitor used the correct public Store URL and that the Store alias was not copied incorrectly.

Opening the Subscriber List

37.104 Accessing Store Subscribers

To open Subscribers:

1. Select WhatsApp Stores.
2. Locate the Store.
3. Select its Subscribers action or subscriber count.
4. Confirm the Store Name.
5. Review the subscriber records displayed.

The Store list and action menu both link to a Store-specific subscriber page.

37.105 Store-Specific Subscriber Lists

Each Store has its own Subscriber destination.

When the account manages several Stores, do not assume that one list represents all subscribers.

Example:

A visitor who subscribes to Store A should not automatically be treated as a Store B subscriber.

37.106 Subscribers Versus Analytics

Analytics can show Store visits.

Subscribers show visitors who entered an email address.

A Store can have:

These are separate measurements.

37.107 Subscribers Versus WhatsApp Store Orders

A Store Order can include customer contact information, but that does not automatically make the purchaser an email marketing subscriber.

Separate:

1. Order communication
2. Fulfillment communication
3. Customer support
4. Promotional email subscription

37.108 Subscribers Versus VCard Subscribers

VCard subscriber records belong to a digital card.

WhatsApp Store subscriber records belong to a Store.

Do not combine them without reviewing:

1. Source
2. Consent
3. Intended communication
4. Business identity
5. Privacy disclosures

Managing Subscriber Information

37.109 Reviewing Subscriber Records

Review the Store Subscriber page regularly for:

1. New entries
2. Obvious typing errors
3. Test submissions
4. Duplicate-looking addresses
5. Unexpected activity
6. Addresses belonging to the wrong Store

Do not edit or infer personal details that the subscriber did not provide.

37.110 Subscriber Data Is Contact Information

Subscriber emails should be treated as protected business data.

Limit access to employees or contractors who need it for an approved purpose.

Do not:

1. Post the list publicly
2. Share it in public chat
3. Include every subscriber in a visible email recipient field
4. Sell it without an appropriate basis
5. Store it in unsecured documents
6. Use it for unrelated businesses

37.111 Export and Bulk Email Controls

The inspected customer workflow provides a Store-specific Subscriber list. The reviewed customer routes do not expose a standard Store-subscriber export, deletion, or bulk-email operation from that page.

Use only the controls actually displayed in the installed Subscriber interface, and do not assume that a hidden or unsupported bulk-mail function exists.

37.112 Sending Email Outside the Store

When subscriber information is moved to an approved email system:

1. Confirm the Store source.
2. Confirm the communication purpose.
3. Protect the file during transfer.
4. Remove unauthorized addresses.
5. Include required sender identity.
6. Provide an appropriate unsubscribe process.
7. Keep suppression or opt-out records.
8. Delete unnecessary temporary copies.

37.113 Subscriber Removal Requests

When a subscriber asks to stop receiving messages:

1. Verify the address.
2. Stop promotional communication.
3. Record the request.
4. Remove or suppress the address in the system used to send messages.
5. Retain only what is required for compliance or suppression purposes.
6. Confirm completion where appropriate.

The Subscriber page itself should not be assumed to perform a complete email-marketing unsubscribe workflow.

37.114 Test Subscribers

Clearly identify and later remove or suppress internal test addresses where the available controls permit it.

Do not let test records distort subscriber reporting.

Subscriber Communication Practices

37.115 Appropriate Subscriber Messages

Suitable messages include:

1. New Product notices
2. Restock announcements
3. Store updates
4. Approved promotions
5. Event announcements
6. Relevant educational content
7. Policy changes requiring notice

The message should relate to the Store for which the visitor subscribed.

37.116 Avoid Excessive Communication

Frequent or irrelevant emails can cause:

1. Complaints
2. Unsubscribes
3. Spam reports
4. Loss of trust
5. Poor sender reputation

Establish an approved communication schedule based on what the subscriber was told.

37.117 Subscriber Segmentation

The Store subscriber page identifies the Store source, but it should not be assumed to provide advanced segmentation such as:

1. Product interest
2. Purchase history
3. Geography
4. Engagement score
5. Customer type
6. Campaign behavior

Maintain additional segmentation only in an approved system and with accurate data practices.

Design and Policy Maintenance

37.118 Weekly Store Review

Review:

1. Homepage
2. Announcement
3. Trending Videos
4. Subscriber form
5. Product images
6. Mobile layout
7. Footer policy links

Remove expired content promptly.

37.119 Monthly Policy Review

Review:

1. Business name
2. Contact information
3. Shipping regions
4. Processing times
5. Refund deadlines
6. Nonreturnable Products
7. Payment process
8. Subscriber practices
9. Third-party providers

Update policies when the operating process changes.

37.120 Review After Major Business Changes

Review the full Store after:

1. Business rename
2. New Store location
3. New shipping carrier
4. New payment method
5. New Product type
6. International expansion
7. New subscriber campaign
8. Template change
9. New return process
10. New privacy practice

Troubleshooting Store Templates

37.121 Template Does Not Change

Confirm that:

1. The correct Store is open.
2. A Template was selected.
3. Save completed successfully.
4. The Store page was refreshed.
5. The public URL belongs to the same Store.
6. The browser is not showing a cached page.
7. Custom CSS is not making the Templates appear identical.

37.122 Store Layout Appears Broken

Review recent changes to:

1. Template
2. Custom Fonts
3. Custom CSS
4. Custom JavaScript
5. Logo
6. Product images
7. Announcement
8. Videos

Remove the most recent technical customization and test again.

37.123 Store Looks Correct on Desktop but Not Mobile

Check:

1. Long Store Name
2. Long Category names
3. Large logo
4. Wide Product images
5. Oversized fonts
6. Long Announcement
7. Embedded videos
8. Custom CSS fixed widths
9. Custom JavaScript menu changes

Do not publish a design that requires horizontal scrolling for normal Store use.

37.124 Products Are Missing After a Template Change

Confirm that:

1. The Products still exist.
2. Categories still exist.
3. Products remain assigned.
4. Available Stock is configured.
5. Filters are cleared.
6. The correct Store is open.
7. The Template’s All Products page was tested.

Changing the Template should not require recreating Products.

Troubleshooting Fonts and Advanced Settings

37.125 Font Does Not Apply

Confirm:

1. Font settings were saved.
2. The correct Store was edited.
3. The public page was refreshed.
4. The selected Template applies the font to that element.
5. Custom CSS is not overriding the Font Family.
6. The font resource loaded successfully.

37.126 Font Makes the Store Unreadable

Return to Custom Fonts and choose a simpler Font Family or more appropriate Font Size.

Test:

1. Prices
2. Buttons
3. Product descriptions
4. Policy pages
5. Mobile navigation

37.127 Custom CSS Breaks the Store

1. Copy the current CSS for reference.
2. Remove the latest rule.
3. Save.
4. Refresh the Store.
5. Test the cart and navigation.
6. Reintroduce corrected code only after testing.

37.128 Custom JavaScript Causes Buttons to Stop Working

Remove or correct the latest script.

Then test:

1. Product Details
2. Add to Cart
3. Quantity controls
4. WhatsApp order action
5. Subscriber submission
6. Policy links
7. Mobile navigation

A visually minor script error can affect the complete Store.

Troubleshooting SEO

37.129 Old Store Title Appears

Confirm that:

1. SEO was saved.
2. The browser page was refreshed.
3. The correct Store alias is open.
4. The Basic Details Store Name was also updated.
5. The search engine or social service has not cached the older information.

37.130 Store Is Not Appearing in Search Results

Confirm that the Store:

1. Is active
2. Is publicly accessible
3. Has accurate SEO information
4. Has meaningful Product content
5. Does not require a login
6. Loads without an error

Search visibility and ranking are not immediate or guaranteed.

Troubleshooting Trending Videos

37.131 Video Does Not Display

Confirm that:

1. The correct YouTube link was entered.
2. The video is public.
3. The video still exists.
4. Embedding is permitted.
5. The link was saved.
6. The public Store was refreshed.
7. Custom CSS is not hiding the video section.

37.132 Wrong Video Appears

Open Trending Videos and verify every saved link.

Remove copied links belonging to another Store or campaign.

37.133 Video Slows the Store

Reduce the number of videos and retest.

Keep only the videos that materially help the customer understand the Store or Product.

Troubleshooting Announcements

37.134 Announcement Does Not Appear

Confirm:

1. Announcement text was entered.
2. The change was saved.
3. The correct Store is open.
4. The selected Template displays the section.
5. The page was refreshed.
6. Custom CSS is not hiding it.

37.135 Announcement Shows Old Information

Return to Store Announcement and replace or remove the old message.

Also review:

1. Product Selling Prices
2. Product descriptions
3. Trending Videos
4. Business Hours
5. Store policies

37.136 Discount Announcement Does Not Change the Cart

Update each participating Product’s Selling Price.

The Announcement communicates the promotion; it does not calculate the discount by itself.

Troubleshooting Policies

37.137 Policy Text Will Not Save

Review:

1. Required policy fields
2. Empty content
3. Login session
4. Validation messages
5. Unsupported pasted formatting
6. Extremely large copied content

Paste clean text and reapply basic headings in the editor.

37.138 Policy Formatting Is Incorrect

Remove:

1. Unnecessary copied fonts
2. Hidden formatting
3. Excessive blank lines
4. Tables wider than mobile screens
5. Unsupported HTML
6. Large pasted images

Use headings and short paragraphs.

37.139 Policy Footer Link Is Missing

Confirm:

1. The policy content was saved.
2. The correct Template is active.
3. The footer loaded completely.
4. Custom CSS is not hiding policy links.
5. The Store page is not displaying an old cached version.

37.140 Policy Opens but Shows Old Text

1. Confirm that the correct Store was edited.
2. Save the policy again.
3. Refresh the public page.
4. Open a private browser window.
5. Confirm that the Store was not duplicated from another record.
6. Review the Store alias.

Troubleshooting Subscribers

37.141 Subscriber Form Does Not Submit

Confirm:

1. A valid email was entered.
2. The Store is active.
3. The public URL uses the correct alias.
4. The page loaded completely.
5. Custom JavaScript is not interfering.
6. The internet connection is stable.
7. The form is not being submitted repeatedly.

37.142 Subscriber Does Not Appear in the Dashboard

Confirm:

1. The public form displayed a success response.
2. The correct Store was used.
3. The correct Store Subscriber page is open.
4. The list was refreshed.
5. The email was not rejected as a duplicate.
6. The email was entered correctly.

37.143 Subscriber Appears Under the Wrong Store

Review the public Store alias used during submission.

A copied subscription form or incorrect public URL can send the visitor through another Store’s context.

37.144 Repeated Subscriber Records

When duplicates appear:

1. Confirm that the same visitor submitted repeatedly.
2. Confirm that the entries are truly identical.
3. Review available list controls.
4. Avoid sending duplicate communications.
5. Deduplicate safely in the approved email system.

Do not delete records blindly when one may contain a different address or valid consent history.

37.145 Subscriber List Appears Empty

Confirm that:

1. Visitors actually submitted the form.
2. The correct Store is selected.
3. The subscriber list was refreshed.
4. The Store alias is correct.
5. The public form returned success.
6. Test submissions were made with valid email addresses.

Final Store Design and Policy Checklist

37.146 Store Design Checklist

Before publishing the completed Store, confirm that:

1. The correct Store is being edited.
2. The appropriate Template is active.
3. The Store Logo is clear.
4. The Store Name is accurate.
5. Product images display correctly.
6. Category navigation works.
7. All Products opens.
8. Product Details opens.
9. Prices are readable.
10. Cart controls work.
11. Quantity controls work.
12. Mobile navigation works.
13. The selected Font Family is readable.
14. Font Size works on desktop and mobile.
15. Advanced code has been tested.
16. Custom CSS does not hide essential content.
17. Custom JavaScript does not break Store functions.
18. SEO Title is accurate.
19. SEO Description is accurate.
20. SEO Keywords are relevant.
21. Trending Videos play.
22. Videos are current.
23. Store Announcement is current.
24. Announced discounts match Product prices.
25. Expired announcements were removed.

37.147 Policy Checklist

Confirm that:

1. Privacy Policy is complete.
2. Terms and Conditions are complete.
3. Refund Policy is complete.
4. Shipping Policy is complete.
5. The correct business name appears.
6. Customer-service contact information is current.
7. Shipping regions are accurate.
8. Processing and delivery times are distinguished.
9. Refund deadlines are accurate.
10. Digital Product rules are explained.
11. Service and travel cancellation rules are explained.
12. WhatsApp communication is addressed where appropriate.
13. Subscriber information practices are explained.
14. Policy text agrees with Product descriptions.
15. Policy text agrees with the ordering process.
16. All public policy links work.
17. Policies display correctly on mobile.
18. Policies have been reviewed for the business’s actual operations.

37.148 Subscriber Checklist

Confirm that:

1. The public subscription form is visible.
2. The invitation explains what subscribers will receive.
3. Privacy information is accessible.
4. A valid test email can subscribe.
5. Invalid emails are rejected.
6. Duplicate behavior was tested.
7. The test subscriber appears under the correct Store.
8. The Subscriber action opens the Store-specific list.
9. Subscriber data is protected.
10. Subscriber records are not confused with Store Orders.
11. Subscriber records are not confused with VCard Subscribers.
12. Promotional communications relate to the Store.
13. Opt-out requests are honored.
14. Temporary subscriber files are protected or deleted.
15. Only authorized personnel can access the list.

Chapter Completion

At the end of this chapter, the user should understand how to select and test a WhatsApp Store Template, configure fonts and search information, apply Advanced customization safely, add Trending Videos, publish Store Announcements, create and maintain the Store’s Privacy, Terms, Refund, and Shipping Policies, test the public policy pages, collect Store-specific email subscribers, and protect subscriber information.