35.1 Overview

The WhatsApp Stores feature allows a business to create a public online catalog where visitors can browse Products, review pricing, add items to a cart, submit an order, and continue the purchasing conversation through WhatsApp.

A WhatsApp Store can contain:

1. A public Store name and logo
2. A unique public URL
3. A connected WhatsApp number
4. Product Categories
5. Products and Product images
6. Selling and net prices
7. Stock information
8. Business Hours
9. A selected Store template
10. Store announcements and offers
11. Trending videos
12. Search-engine information
13. Custom fonts and advanced styling
14. Privacy, shipping, refund, and terms information
15. Email subscriptions
16. Visitor analytics
17. WhatsApp Product Orders

The customer dashboard provides a dedicated WhatsApp Stores menu. The application includes customer operations for creating, editing, activating, deactivating, previewing, and deleting Stores, together with specialized update functions for templates, SEO, Advanced settings, fonts, Business Hours, videos, policies, and Store announcements.

35.2 WhatsApp Store Versus a WhatsApp Account

Creating a Store does not create a new WhatsApp account or telephone number.

The Store uses a WhatsApp number that already belongs to the business.

The relationship is:

The business must separately maintain access to the connected WhatsApp account.

35.3 WhatsApp Store Versus VCard Products

The application contains two different Product functions:

VCard Products

Products displayed directly inside an individual digital card.

WhatsApp Store Products

Products managed inside a separate public Store with Categories, cart functions, inventory fields, orders, and WhatsApp purchasing.

Do not assume that creating a VCard Product automatically creates a WhatsApp Store Product.

Each catalog must be managed through its own section.

35.4 WhatsApp Store Versus WhatsApp Product Orders

The Store is the public shopping experience.

WhatsApp Product Orders is the dashboard area used to review and process orders submitted through the Store.

Creating a Store does not create an order. An order is created after a customer completes the applicable public ordering process.

Opening WhatsApp Stores

35.5 Opening the Store Management Area

To open the Store list:

1. Sign in to the customer dashboard.
2. Locate the main navigation menu.
3. Select WhatsApp Stores.
4. Wait for the Store-management table to load.

The Store list is separate from:

35.6 Understanding the Store List

Depending on the active table layout, the WhatsApp Stores page can display information or actions related to:

The Actions area provides access to Store management functions. Analytics and Subscribers also have dedicated links from the Store table.

35.7 Store Name

The Store Name identifies the Store inside the dashboard and on its public page.

Examples:

Use a name that distinguishes the Store from other Stores owned by the same account.

Avoid vague names such as:

unless the Store is temporary and will not be publicly distributed.

35.8 Public Preview

The Preview action opens the customer-facing Store.

Use Preview to verify:

1. Logo
2. Store Name
3. Template
4. Categories
5. Products
6. Prices
7. Images
8. Business Hours
9. Store Announcement
10. Policies
11. Cart functions
12. WhatsApp connection
13. Mobile layout

Preview is not a substitute for testing the public Store while signed out.

35.9 Visitor Statistics

The visitor-statistics or Analytics action opens the Store-specific Analytics report.

Analytics was covered in Chapter 34 and includes:

Each Store has its own Analytics destination.

35.10 Subscribers

The Subscribers action opens the email-subscription records associated with that Store.

Subscribers are separate from:

1. Customers who only viewed the Store
2. Customers who placed an order
3. People who contacted the business through WhatsApp
4. VCard Subscribers
5. VCard Contacts

A person appears as a Store Subscriber only after completing the Store’s subscription process.

35.11 Status

The Status control determines whether the Store is active for normal public use.

Use Status to:

1. Publish a completed Store
2. Temporarily remove a Store from public use
3. Pause an outdated catalog
4. Prevent customers from using a Store during maintenance
5. Retire a seasonal Store without immediately deleting it

The customer route includes a dedicated WhatsApp Store status operation.

35.12 Actions

The available management actions can include:

Some functions may also appear as their own table columns rather than inside the Actions menu.

Planning a New WhatsApp Store

35.13 Information to Prepare

Before creating a Store, prepare:

Creating the Store before preparing this information is possible, but the public Store should not be distributed until the important sections are complete.

35.14 Select the Correct WhatsApp Number

The number should:

1. Belong to the business or authorized Store representative
2. Be active
3. Be able to receive WhatsApp messages
4. Include the correct country information
5. Be monitored during published Business Hours
6. Be appropriate for customer orders
7. Not be a personal number that should remain private

Test access to the WhatsApp account before publishing the Store.

35.15 Decide Who Will Manage Orders

Determine who will be responsible for:

The Store makes ordering available, but it does not replace the business’s fulfillment process.

35.16 Plan the Store Alias

The Store Unique Alias forms the identifying part of the public Store URL.

Recommended alias examples:

Avoid:

A strong alias is:

1. Recognizable
2. Easy to type
3. Easy to share
4. Suitable for printed materials
5. Different from every other Store alias
6. Unlikely to require frequent changes

35.17 Plan Categories Before Products

A Product is generally assigned to a Product Category.

Example:

Create a simple category structure before entering a large catalog.

Too many narrowly defined Categories can make the Store difficult to browse.

35.18 Prepare Store Policies

Before publishing, determine:

1. Where the business ships
2. Whether local pickup is available
3. How long fulfillment takes
4. Which payments are accepted
5. When returns are accepted
6. Whether digital items are refundable
7. How customer information is handled
8. How customers can contact the business
9. What happens when an item is unavailable

The public policy text should match actual business procedures.

Creating a New WhatsApp Store

35.19 Opening the Creation Form

To create a Store:

1. Open WhatsApp Stores.
2. Select New WhatsApp Store.
3. Wait for the creation form to open.
4. Complete the Store’s core information.
5. Review every entry.
6. Save the Store.

The programmed customer routes support both creation and later editing of WhatsApp Stores.

35.20 Core Store Fields

The creation and Basic Details interface uses core labels including:

These values establish the Store’s public identity and WhatsApp destination.

Completing the Store Name

35.21 Entering the Store Name

In Store Name, enter the public business or catalog name.

Good example:

Less effective example:

The Store Name should make sense when shown:

1. On the Store homepage
2. In browser tabs or search information
3. On a VCard
4. In shared links
5. In internal Store lists
6. In customer communications

35.22 Store Name Consistency

Use the same spelling and capitalization throughout:

Avoid inconsistent variations such as:

Consistency helps customers recognize that the Store belongs to the same business.

35.23 Store Name and Legal Business Name

The public Store Name does not always have to be the organization’s complete legal name.

However, legal policies, invoices, payment instructions, or order documents may need the correct registered business information.

Example:

Use the appropriate name in each area.

Connecting the WhatsApp Number

35.24 Entering the WhatsApp Number

In WhatsApp No:

1. Select the correct country where required.
2. Enter the business telephone number.
3. Confirm the country code.
4. Confirm every digit.
5. Save the Store.
6. Test the public WhatsApp action.

Do not enter a temporary number that may later be disconnected.

35.25 Country Code

A WhatsApp connection normally requires an internationally recognizable number.

Example:

Follow the form’s country selector and formatting behavior rather than manually repeating the country code.

For example, do not enter:

35.26 Testing the Number

After creating the Store:

1. Open its public Preview.
2. Select the WhatsApp or ordering action.
3. Confirm that WhatsApp opens.
4. Confirm that the intended business account appears.
5. Confirm that the number is not missing digits.
6. Test from a mobile device.
7. Test through WhatsApp Web where applicable.

Complete this test before distributing the Store URL.

35.27 Changing the WhatsApp Number

To replace the Store number:

1. Open WhatsApp Stores.
2. Select Edit for the Store.
3. Open Basic Details.
4. Replace the WhatsApp number.
5. Save the changes.
6. Open the public Store.
7. Test the new number.
8. Confirm that the old number is no longer used.

Changing the number does not automatically inform previous customers that the contact number changed.

35.28 Wrong WhatsApp Destination

When the Store opens the wrong account, verify:

1. Country selection
2. Country code
3. Area code
4. Telephone number
5. Missing or repeated digits
6. Whether the old page is cached
7. Whether the correct Store was edited
8. Whether a Product or external link contains another number

Correct the number and retest in a private browser window.

Creating the Store Unique Alias

35.29 Purpose of the Alias

The Store Unique Alias distinguishes the Store’s public address.

The application uses the alias when producing public Store, Product, policy, and subscription destinations.

A different Store cannot use the same unique alias.

35.30 Entering the Alias

Enter a concise alias based on the Store or business name.

Recommended:

Avoid unnecessary punctuation, spaces, or long descriptions.

A practical alias normally uses:

35.31 Alias Availability

When the alias is already being used:

1. Do not repeatedly submit the same value.
2. Add a meaningful business distinction.
3. Save again.

Examples:

Avoid adding random numbers unless they have a business purpose.

35.32 Changing an Existing Alias

Changing the alias can change the public Store address.

Before changing it, review where the current address has been placed:

After changing the alias:

1. Save the Store.
2. open the new public URL.
3. Test Product pages.
4. Test policy pages.
5. Test the cart.
6. Test the WhatsApp action.
7. Update all distributed links.

An old shared URL may no longer reach the Store correctly.

35.33 Avoid Frequent Alias Changes

A Store alias should be treated as a long-term public address.

Frequent changes can cause:

1. Broken links
2. Outdated QR codes
3. Lost traffic
4. Customer confusion
5. Incorrect VCard destinations
6. Inconsistent marketing materials

Choose carefully during initial setup.

Uploading the Store Logo

35.34 Selecting a Logo

Use the Logo control to upload the public Store image.

For an existing Store, the interface may label this action Change Logo.

The logo should be:

1. Clear
2. Current
3. Authorized for use
4. Readable at small sizes
5. Consistent with the business
6. Free of unnecessary background space

35.35 Recommended Logo Preparation

A square or nearly square logo generally adapts well across Store layouts.

Before uploading:

1. Crop unnecessary empty space.
2. Use a clear web image.
3. Confirm that text remains readable.
4. Avoid an extremely large file.
5. Confirm that the background works with the selected template.
6. Retain the original logo file elsewhere.

35.36 Transparent Logos

A transparent-background logo can work well on Store templates, but test it against:

1. Light backgrounds
2. Dark backgrounds
3. Colored headers
4. Mobile navigation
5. Footer sections

A white logo may disappear on a white background.

A black logo may be difficult to see on a dark template.

35.37 Replacing the Logo

To replace the Store logo:

1. Open the Store editor.
2. Open Basic Details.
3. Select Change Logo.
4. Choose the new image.
5. Save.
6. Open Preview.
7. Refresh the public Store.
8. Check desktop and mobile views.

The previous image may remain visible temporarily because of browser caching. Refresh the page or open it in a private browser window.

Saving the New Store

35.38 Reviewing Before Saving

Before selecting Save, confirm:

The public URL and WhatsApp destination are important enough to verify twice.

35.39 Saving

Select Save to create the Store.

After a successful save, the application may return to the Store list or open the Store editor.

Confirm that:

1. The Store appears in the list.
2. The Store Name is correct.
3. The Preview opens.
4. The Edit action opens.
5. The public URL uses the intended alias.
6. The correct logo appears.

35.40 Validation Errors

When the form does not save, review any message near the top of the page or below the affected field.

Common causes include:

1. Missing Store Name
2. Invalid telephone number
3. Missing country information
4. Duplicate alias
5. Unsupported alias characters
6. Unaccepted image
7. File too large
8. Expired login session
9. Incomplete required information

Correct only the reported field before resubmitting.

35.41 An Empty New Store

A newly created Store may not yet contain Products or Categories.

The public page may therefore show messages such as:

This does not necessarily mean the Store creation failed.

It means the catalog still needs to be completed.

Understanding the Store Editor

35.42 Opening Edit

To edit a Store:

1. Open WhatsApp Stores.
2. Locate the correct Store.
3. Select Edit.
4. Confirm the Store Name.
5. Select the required editor section.

The customer application contains separate update operations for the Store’s main details and specialized sections.

35.43 Store Editor Sections

The Store editor includes programmed areas for:

The Store submenu directly identifies Basic Details, Business Hours, Products Categories, Products, Advanced, and Terms and Conditions, while the customer routes add template, SEO, fonts, trending-video, and Store-announcement update functions.

35.44 Basic Details

Use Basic Details to manage the Store’s primary identity.

This includes the Store information created during initial setup, such as:

Changes to Basic Details can immediately affect the public Store.

35.45 WhatsApp Templates

Use WhatsApp Templates to select the public Store design.

The application contains Store template families for different catalog styles, including general ecommerce and specialized business presentations.

Changing the template can affect:

1. Header design
2. Product-grid presentation
3. Category layout
4. Cart appearance
5. Typography
6. Announcements
7. Policy-page design
8. Mobile navigation

A template change should not be treated as permission to skip public testing.

35.46 Business Hours

Use Business Hours to communicate when the business is open or available.

Configure each active day with an opening and closing time.

Mark closed days appropriately.

Business Hours can help customers understand when a WhatsApp response, pickup, or order confirmation may occur.

Do not assume displayed hours automatically create a WhatsApp auto-response.

35.47 Products Categories

Use Products Categories to organize the catalog.

Examples:

Categories should normally be created before Products.

The application provides create, edit, update, and delete operations for Store Product Categories.

35.48 Products

Use Products to create the items sold through the Store.

Programmed Product information includes concepts such as:

Products and inventory are covered fully in Chapter 36.

35.49 Trending Videos

Use Trending Videos to add applicable promotional or informational video links.

The interface includes labels for:

Use public, authorized video links.

A private, removed, restricted, or malformed video may not display.

35.50 Store Announcement

Use Store Announcement for prominent public Store messaging.

Examples:

The interface also includes Offers and Discount terminology.

An announcement describing a discount does not necessarily change Product prices automatically. Update the applicable Selling Prices when the actual catalog price must change.

35.51 Advanced

The Advanced area is used for additional Store behavior or customization.

Depending on the fields displayed, it may include technical controls that affect the public Store.

Only trusted and authorized code should be placed in advanced code fields.

Do not place passwords, private API keys, payment credentials, or confidential information in browser-delivered code.

35.52 Custom Fonts

Use Custom Fonts to adjust the public Store’s typography.

After changing fonts:

1. Review Product names.
2. Review long descriptions.
3. Review prices.
4. Review buttons.
5. Review policy pages.
6. Review the cart.
7. Test mobile screens.

A decorative font may look appropriate in headings but be difficult to read in Product descriptions.

35.53 SEO

Use SEO to improve the Store’s search and sharing presentation.

SEO information can affect:

1. Browser titles
2. Search descriptions
3. Social previews
4. Public Store identification
5. External analytics code where supported

SEO settings do not guarantee that a search engine will index or rank the Store.

35.54 Policies and Terms

The public Store template structure includes dedicated policy pages for:

These policies should be completed before accepting public orders.

The customer Store routes include a dedicated Store terms-and-conditions update function, while the public templates include the separate policy-page presentations.

Previewing the Public Store

35.55 Opening Preview

To preview:

1. Return to WhatsApp Stores.
2. Locate the Store.
3. Select the Preview icon or Store URL.
4. Allow the public page to load completely.

Preview should be performed after every major configuration change.

35.56 Public Store Testing

Test:

35.57 Testing While Signed Out

A dashboard user may see cached information or remain authenticated.

Use a private browser window to test the actual visitor experience.

Recommended process:

1. Copy the public Store URL.
2. Open a private browser window.
3. Paste the URL.
4. Browse Categories.
5. Open a Product.
6. Add an item to the cart.
7. Test the WhatsApp action.
8. Review all policies.

35.58 Mobile Testing

Mobile testing is essential because many customers will enter through WhatsApp, social media, or a QR code.

Check:

1. Navigation
2. Product images
3. Product names
4. Prices
5. Add to Cart
6. Quantity controls
7. Cart icon
8. Order Summary
9. Place Order
10. WhatsApp opening
11. Popups
12. Policy scrolling

35.59 Desktop Testing

On a desktop computer, review:

1. Product-grid spacing
2. Image clarity
3. Category layout
4. Filter controls
5. Long descriptions
6. Cart alignment
7. WhatsApp Web
8. Footer links
9. Policy pages
10. Store sharing

Activating and Deactivating a Store

35.60 Activating the Store

Activate a Store only after confirming:

Use the Store’s Status control to make it active.

35.61 Deactivating the Store

Deactivate the Store when:

1. It is under construction.
2. Products are being replaced.
3. Pricing is outdated.
4. The WhatsApp number is unavailable.
5. The business is temporarily closed.
6. A seasonal campaign has ended.
7. Policies require revision.
8. The Store should no longer accept public activity.

Deactivation normally preserves the Store configuration while changing public availability. It is different from deletion.

35.62 Test After Status Changes

After activating or deactivating:

1. Open the Store in a private browser.
2. Confirm the expected public behavior.
3. Review any VCards linked to the Store.
4. Check old public links.
5. Confirm that customers do not receive misleading information.

35.63 Temporary Maintenance

For temporary maintenance:

1. Deactivate the Store.
2. Record the maintenance start date.
3. Update Products, prices, and policies.
4. Test Preview.
5. Reactivate.
6. Test the public URL again.
7. Inform staff that ordering has resumed.

Connecting WhatsApp Stores to VCards

35.64 Purpose of the VCard Connection

A WhatsApp Store can be displayed through a digital card.

This allows a VCard visitor to move from professional or business information into a Store.

Example:

35.65 Selecting Stores for a VCard

To connect Stores:

1. Open VCards.
2. Edit the desired VCard.
3. Select the WhatsApp Store section.
4. Open the WhatsApp Stores selector.
5. Select one or more Stores.
6. Select Save.
7. Preview the VCard.
8. Test each Store link.

The programmed VCard field is a multiple-selection control that loads available Stores by Store Name and logo, allowing more than one Store to be selected for a VCard.

35.66 Connecting Multiple Stores

A VCard can display multiple Stores.

Example:

Use distinct Store Names and logos so visitors understand the difference.

35.67 Connecting One Store to Multiple VCards

The same Store can be selected for multiple VCards.

This is useful when:

1. Several employees promote one company Store.
2. Different departments share one Product catalog.
3. Several event VCards use the same Store.
4. Multiple location cards direct to one fulfillment operation.

Store Analytics will be associated with the Store and will not necessarily separate traffic by each referring VCard.

35.68 Removing a Store from a VCard

To disconnect a Store:

1. Edit the VCard.
2. Open WhatsApp Store.
3. Remove the Store from the selected list.
4. Save.
5. Preview the VCard.
6. Confirm that the Store no longer appears.

Removing the connection does not delete the Store itself.

35.69 Store Missing from the VCard Selector

Confirm that:

1. The Store exists.
2. The correct account is open.
3. The Store belongs to the appropriate customer account.
4. The Store was successfully saved.
5. The editor was refreshed.
6. The Store has not been deleted.
7. The correct VCard is being edited.

Save the Store again and reopen the VCard editor when necessary.

Sharing the Store

35.70 Copying the Public Store URL

Use the Store Preview or Store Name link to open the public Store.

Then:

1. Confirm the correct Store.
2. Copy the complete public URL.
3. Paste it into a private browser.
4. Test it.
5. Distribute only after successful testing.

Do not manually type the URL when copying is available.

35.71 Sharing Channels

The Store URL can be distributed through:

The public templates also include Store-sharing presentation and external sharing links.

35.72 Social Sharing

Before sharing:

1. Confirm the Store is active.
2. Review the SEO title and description.
3. Confirm the logo or sharing image.
4. Verify the alias.
5. Confirm that the Product catalog is current.
6. Confirm the connected WhatsApp number.

Social platforms may temporarily retain an older preview after Store information changes.

35.73 Printed Links and QR Codes

Before printing:

1. Finalize the alias.
2. Activate the Store.
3. Test the public URL.
4. Test the Store on mobile.
5. Test the QR code from more than one phone.
6. Confirm the WhatsApp destination.
7. Retain the final URL in campaign records.

Changing the alias after printing can make the printed material unusable.

Managing Store Analytics and Subscribers

35.74 Opening Analytics

From the Store list:

1. Locate the Store.
2. Select Analytics or the statistics link.
3. Review the Store-specific report.
4. Confirm the Store identity before recording totals.

See Chapter 34 for complete Analytics instructions.

35.75 Opening Subscribers

To review email subscriptions:

1. Open WhatsApp Stores.
2. Locate the Store.
3. Select Subscribers.
4. Review the subscription records.
5. Confirm that the list belongs to the correct Store.

The Store action templates contain dedicated Analytics and Subscribers destinations.

35.76 Store Subscribers and Marketing Permission

A Store Subscriber should be used according to:

1. The consent presented during signup
2. The Store Privacy Policy
3. Applicable marketing requirements
4. The organization’s approved communication procedures

Do not assume that an order automatically grants unlimited marketing permission.

Creating a Second Store

35.77 Separate Stores for Different Purposes

Create a separate Store when the business needs:

1. Different WhatsApp numbers
2. Separate brands
3. Separate locations
4. Separate Product catalogs
5. Different currencies or pricing strategies
6. Different policies
7. Separate Analytics
8. Seasonal campaigns
9. Event-specific Stores
10. Separate fulfillment teams

35.78 Creating the Second Store

Use New WhatsApp Store again and provide:

Then create or enter the applicable Categories, Products, policies, and settings.

The standard customer routes expose creation but do not show a standard customer duplication operation. Create a separate Store through the normal New WhatsApp Store process rather than assuming the original Store can be cloned.

35.79 Avoiding Store Confusion

Use clear naming.

Example:

Do not create several Stores all named:

Distinct names reduce the risk of editing, deleting, or sharing the wrong Store.

Deleting a WhatsApp Store

35.80 When Deletion Is Appropriate

Delete a Store only when it is no longer needed and should not remain available for future editing.

Consider deactivation instead when:

1. The Store may return.
2. Historical settings may be needed.
3. Products may be reused.
4. A seasonal campaign may reopen.
5. Staff still need to review Store information.

35.81 Before Deleting

Before deletion:

1. Confirm the exact Store Name.
2. Open Preview.
3. Confirm the alias.
4. Review outstanding WhatsApp Product Orders.
5. Record important Analytics.
6. Review Subscribers.
7. Remove the Store from connected VCards.
8. Remove public links.
9. Replace printed or digital campaign destinations.
10. Confirm that no employee still needs the Store.

The customer application includes a dedicated Store deletion route.

35.82 Deleting

To delete:

1. Open WhatsApp Stores.
2. Locate the correct Store.
3. Select Delete.
4. Read the confirmation message.
5. Verify the Store Name again.
6. Confirm deletion only when certain.

Treat deletion as permanent from the customer dashboard.

35.83 What Deletion Does Not Remove

Deleting the Store from the platform does not automatically erase information held outside it, such as:

1. Existing WhatsApp conversations
2. Customer screenshots
3. Previously downloaded documents
4. Printed Store links
5. Social-media posts
6. External accounting records
7. External payment records

Manage those records through their appropriate systems.

35.84 After Deletion

Confirm that:

1. The Store no longer appears in the list.
2. Its public URL is no longer being promoted.
3. Connected VCards no longer display it.
4. Staff know the Store was retired.
5. Customers are directed to the replacement Store where applicable.

35.85 Accidental Deletion

The customer interface does not expose a standard Store restore action in the programmed customer routes.

When a Store is deleted accidentally:

1. Stop making additional changes.
2. Record the deleted Store Name and alias.
3. Record the approximate deletion time.
4. Contact the platform administrator immediately.
5. Ask whether a recoverable backup or database record exists.

Recovery cannot be guaranteed.

Recommended Store Launch Process

35.86 Phase One: Create the Identity

Complete:

Save and confirm the public Store record.

35.87 Phase Two: Build the Catalog

Complete:

Do not distribute an unfinished catalog.

35.88 Phase Three: Configure the Experience

Complete:

Preview after each major group of changes.

35.89 Phase Four: Complete Policies

Complete:

Ensure that the policies agree with actual business operations.

35.90 Phase Five: Test Ordering

Perform a complete controlled order:

1. Open the public Store.
2. Select a Category.
3. Open a Product.
4. Add it to the cart.
5. Change the quantity.
6. Review the total.
7. Select Place Order.
8. Confirm the WhatsApp destination.
9. Confirm the order appears in the dashboard.
10. Review the generated order information.
11. Correct the test order’s status or remove it according to approved procedures.

35.91 Phase Six: Connect and Publish

After testing:

1. Connect the Store to the appropriate VCards.
2. Activate the Store.
3. Copy the public URL.
4. Test the public URL again.
5. Publish it through approved channels.
6. Record the launch date.
7. Record the starting Analytics count.
8. Monitor the first incoming orders.

Ongoing Store Management

35.92 Daily Review

During active selling periods, review:

35.93 Weekly Review

Each week:

1. Open the public Store.
2. Test the WhatsApp action.
3. Review new orders.
4. Review pending orders.
5. Review inventory.
6. Review Subscribers.
7. Review Analytics.
8. Confirm announcements are current.
9. Confirm Business Hours.
10. Check for broken Product images.

35.94 Monthly Review

Each month:

1. Review all Product prices.
2. Review Product availability.
3. Remove outdated announcements.
4. Review Store policies.
5. Review the connected WhatsApp number.
6. Review the selected template.
7. Test mobile and desktop presentation.
8. Review Store Analytics.
9. Review VCard connections.
10. Confirm that the Store alias remains correct.

35.95 Seasonal Updates

Before a seasonal campaign:

1. Review the Store Name.
2. Update Products.
3. Update stock.
4. Update prices.
5. Update the Store Announcement.
6. Review shipping deadlines.
7. Update refund terms where legally appropriate.
8. Test the Store.
9. Record the campaign baseline.
10. Activate and distribute.

After the campaign, remove time-sensitive text.

Troubleshooting

35.96 New WhatsApp Store Button Is Missing

Confirm that:

1. The correct customer account is open.
2. The user has appropriate account access.
3. The WhatsApp Stores page loaded completely.
4. The browser window is wide enough.
5. The creation button is not inside an overflow area.
6. The session has not expired.
7. The feature is enabled in the installed application configuration.

Refresh the page and sign back in when necessary.

35.97 Store Does Not Save

Review:

1. Required fields
2. Store Name
3. WhatsApp number
4. Country selection
5. Alias
6. Logo
7. Validation messages
8. Login session
9. Browser connection

Avoid selecting Save repeatedly while an image is still uploading.

35.98 Alias Is Rejected

Try:

1. Removing spaces
2. Removing unsupported punctuation
3. Using lowercase letters
4. Adding a meaningful distinction
5. Shortening the alias
6. Confirming that another Store does not use it

Example:

35.99 Public Store Does Not Open

Confirm that:

1. The Store exists.
2. The Store is active.
3. The alias is correct.
4. The full URL was copied.
5. The Store was not deleted.
6. The alias was not recently changed.
7. The internet connection is active.
8. The correct account created the Store.

Test the URL in a private browser window.

35.100 Store Opens but Shows No Products

Confirm that:

1. Product Categories exist.
2. Products exist.
3. Products are assigned to the correct Store.
4. Products are assigned to Categories.
5. Product information was saved.
6. Products are available for public display.
7. Filters are not hiding the Products.
8. The selected template supports the current content.

An empty catalog does not necessarily indicate that the Store itself is broken.

35.101 WhatsApp Does Not Open

Confirm:

1. The number is WhatsApp-enabled.
2. The country code is correct.
3. The telephone number is correct.
4. WhatsApp is installed on the mobile device.
5. WhatsApp Web is available on desktop.
6. Popups or external links are not blocked.
7. The correct Store was edited.

35.102 WhatsApp Opens the Wrong Number

Review:

1. Basic Details
2. Country selector
3. Entered number
4. Cached public page
5. Browser tab
6. Product-specific or custom links
7. Whether the visitor opened an older Store URL

Save the corrected number and perform a new private-browser test.

35.103 Logo Does Not Display

Confirm that:

1. The image completed uploading.
2. The file is a supported web image.
3. The image is not corrupted.
4. The Store was saved.
5. The public page was refreshed.
6. The selected template has not placed the logo against an identical background.
7. Browser caching is not showing the previous image.

35.104 Changes Do Not Appear Publicly

Try:

1. Confirm that Save succeeded.
2. Refresh the public page.
3. Open a private browser window.
4. Confirm the correct Store alias.
5. Confirm the correct Store was edited.
6. Clear browser cache where appropriate.
7. Review custom CSS or Advanced settings.
8. Test another device.

35.105 Store Appears Inactive

Confirm:

1. Status switch
2. Public URL
3. Store alias
4. Account access
5. Store was not intentionally paused
6. Recent maintenance changes
7. Correct Store record

Activate the Store and retest.

35.106 Business Hours Are Incorrect

Confirm:

1. Correct days are enabled.
2. Closed days are disabled.
3. Opening and closing times are not reversed.
4. The displayed week format is correct.
5. Time-zone expectations are clearly communicated.
6. Save completed successfully.

35.107 Announcement Is Outdated

Open Store Announcement, replace or remove the old promotion, and save.

Do not leave text such as:

visible after the sale has ended.

35.108 Video Does Not Play

Confirm that:

1. The YouTube link is complete.
2. The video is public.
3. The video still exists.
4. Embedding is permitted.
5. The link was entered in the correct field.
6. The Store was saved.
7. The selected template displays the video area.

35.109 Store Is Missing from a VCard

Confirm that:

1. The Store was created successfully.
2. The correct VCard is open.
3. The Store is selected in the VCard’s WhatsApp Store section.
4. Save was selected.
5. The VCard was refreshed.
6. The Store has not been deleted.
7. The public VCard is active.

35.110 Subscribers Link Does Not Open

Confirm:

1. The Store belongs to the account.
2. The login session is active.
3. The correct Store was selected.
4. Browser extensions are not blocking the page.
5. The Store still exists.

A Store with no Subscribers may display an empty list rather than an error.

35.111 Delete Action Fails

Confirm:

1. The correct account owns the Store.
2. The session has not expired.
3. The confirmation was completed.
4. The Store still exists.
5. The browser request was not interrupted.
6. Related system restrictions are not preventing deletion.

Do not attempt direct database deletion from the customer interface.

WhatsApp Store Management Checklist

35.112 Final Checklist

Before publishing or continuing to operate a Store, confirm that:

1. The correct Store Name is used.
2. The connected WhatsApp number is active.
3. The country code is correct.
4. The WhatsApp action reaches the intended account.
5. The Store Unique Alias is appropriate.
6. The public Store URL works.
7. The Store logo is current.
8. The Store template is selected.
9. Business Hours are correct.
10. Product Categories are organized.
11. Products are assigned to the correct Categories.
12. Product images display.
13. Selling Prices are correct.
14. Net Prices are recorded correctly.
15. Total Stock is accurate.
16. Available Stock is accurate.
17. Out-of-stock items are handled correctly.
18. Store Announcements are current.
19. Offers match actual prices.
20. Trending Videos work.
21. Fonts remain readable.
22. SEO information is complete.
23. Advanced code is trusted.
24. Privacy Policy is complete.
25. Terms and Conditions are complete.
26. Refund Policy is complete.
27. Shipping Policy is complete.
28. The Store is active only when ready.
29. Preview works.
30. Mobile testing is complete.
31. Desktop testing is complete.
32. Cart testing is complete.
33. Order Summary is correct.
34. Place Order works.
35. A test order reaches the dashboard.
36. The Store is connected to the correct VCards.
37. Analytics opens for the correct Store.
38. Subscribers opens for the correct Store.
39. Staff know how to process orders.
40. Old Store links are removed after alias changes.
41. Deletion is used only when the Store is no longer needed.

Chapter Completion

At the end of this chapter, the user should understand how to create a WhatsApp Store, enter its Store Name, WhatsApp number, unique alias, and logo, use the Store-management list, open each editor section, preview and test the public Store, control its status, connect it to VCards, review Analytics and Subscribers, maintain the Store, and safely deactivate or delete it.