The Publish navigation item opens the Social Composer. The page is identified in the interface as Add New Post and is designed to create, customize, and schedule posts across connected social media accounts.
The Social Composer organizes publishing into several user-facing areas:
The Composer requires at least one selected social account before a post can be submitted. The application can display Please select at least one account when no channel has been selected.
The post also needs usable content. When neither caption content nor media is present, the application can display Please add a caption or media to your post.
When submission begins successfully, the interface can display Publishing has started!. A failure during submission can display Failed to publish content.
If you are not ready to publish, choose the draft option and select Save Draft. A successful save can display Draft saved successfully!.
The Composer header also contains access to the Publish Calendar, allowing you to move from content creation into a date-oriented view of scheduled and published content.