Open the QR asset's More Actions menu and select View Analytics.
The Analytics workspace identifies:
Select Open QR Link to open the public destination represented by the QR asset.
When the QR was created from a supported Growth Tool campaign, View Source Campaign can return to the related campaign workflow.
Total scans counts tracked QR opens.
Unique visitors is based on distinct recorded IP addresses and provides an estimate of separate visitors.
Conversions represents submitted customer actions connected to the QR Campaign where conversion tracking applies.
Conversion rate is calculated as Conversions divided by Total Scans.
The Tracking Entry Point summary shows when the QR was last scanned or displays Never when no scan has occurred.
The Daily Scans chart displays the most recent 14 days of QR activity.
QR Analytics can break traffic down by:
Recent Scan Activity can display:
The More Actions menu also provides Delete.
After the confirmation window opens, select Delete QR code only when the QR asset should be permanently removed.
Compare Scans with Conversions and Conversion Rate rather than judging QR performance from traffic alone. High Scan activity with low Conversion activity suggests a different issue than low Scan volume with strong conversion performance.