91.1 Landing Pages

Landing Pages provides a customer-facing campaign-page workspace for creating, publishing, editing, organizing, and measuring local growth pages.

These are campaign pages associated with the signed-in user's Businesses and are distinct from unrelated generic website pages.

91.2 Page Types

The Landing Pages workspace supports seven Page Types:

  • Lead Capture.
  • Promotion.
  • Booking.
  • Coupon.
  • Feedback.
  • Review.
  • Custom Campaign.

91.3 Business

Every Landing Page belongs to a Business.

The selected Business provides the local identity and operating context used by the public page.

91.4 Campaign Connection

A Landing Page can be associated with an existing Campaign.

When a new standalone Landing Page is created without an existing Campaign, AIUNIFY Search & Local Growth can create the related campaign record needed to support the page.

91.5 Page Status

Landing Pages use two normal operating states:

  • Published.
  • Draft.

A Published page has an active public state. A Draft is retained for later work without remaining in the Published state.

91.6 Business Filter

Use the Business filter to narrow the Landing Page directory to one Business.

91.7 Type Filter

Use the Type filter to display only the selected Landing Page type.

91.8 Status Filter

Use the Status filter to display Published or Draft Landing Pages.

91.9 Page Size

The Landing Page list supports:

  • 10 per page.
  • 25 per page.
  • 50 per page.

91.10 Landing Page Metrics

The workspace calculates:

  • Total Landing Pages.
  • Published Pages.
  • Draft Pages.
  • Visits.
  • Conversions.
  • Conversion Rate.

91.11 Conversion Rate

Conversion Rate is calculated from Conversions divided by Visits when recorded Visit activity exists.

91.12 Operational Use

Use the Landing Page directory to compare page volume, publishing state, traffic, and conversion activity before opening an individual page for editing or sharing.

Write Your Comment