The generated Campaign Plan contains a dedicated Page Copy section.
Headline provides the main customer-facing campaign statement.
Subheadline expands on the Headline and describes the customer objective or Business context.
Description provides longer campaign explanation and supporting context.
The generated Plan can include a list of customer-facing Benefits.
Review each benefit to ensure it accurately represents the Business and Offer.
The Page Copy section also displays the primary CTA used by the campaign.
The Marketing Messages section produces campaign-supporting copy for several communication formats.
Social post provides short copy that can be adapted for social promotion.
SMS / WhatsApp provides a concise message intended for short-message distribution.
The Email output contains:
The QR / Poster Text section provides:
This copy is intended to support offline-to-online QR promotion.
Select Open in Content Writer when the generated Campaign Plan should be developed into additional marketing copy.
The Campaign Name, Goal, Offer, Target Customer, Social Post, SMS / WhatsApp copy, Email Subject, and Email Body can be passed into Content Writer as context.
Select Regenerate to run the current Builder brief again.
Select Save Draft to retain the current Campaign Plan for later use.
Select Create Campaign when the reviewed Campaign Plan should become an actual Local Growth campaign.