72.1 Campaign Brief

The left side of the Builder collects the campaign inputs AIUNIFY Search & Local Growth uses to prepare a Local Growth Campaign Plan.

72.2 Business

Select the Business the campaign belongs to.

The selected Business supplies Business Name and Business Type context to the generated campaign.

72.3 What Do You Want to Grow?

The Builder asks:

What do you want to grow?

The available Growth Goals are:

  • Get More Reviews.
  • Get More Bookings.
  • Promote a Coupon.
  • Collect Feedback.
  • Capture Leads.
  • Bring Customers Back.

72.4 Get More Reviews

Get more reviews maps the Campaign Plan to a Review Booster campaign type.

72.5 Get More Bookings

Get more bookings maps the Campaign Plan to a Booking Page.

72.6 Promote a Coupon

Promote a coupon maps the Campaign Plan to a Coupon Campaign.

72.7 Collect Feedback

Collect feedback maps the Campaign Plan to a Feedback Form.

72.8 Capture Leads

Capture leads maps the Campaign Plan to a Lead Form.

72.9 Bring Customers Back

Bring customers back is a Retention goal. The resulting campaign uses a Coupon-oriented campaign type combined with follow-up messaging intended to encourage return visits.

72.10 Campaign Idea / Offer

Use Campaign idea / offer to enter the main promotion or concept.

The interface provides an example such as:

20% off massage this weekend

72.11 Target Customer

Use Target customer to describe the intended audience.

Examples can include new local customers, returning guests, recent customers, high-intent prospects, or another relevant customer group.

72.12 Tone

Available Builder Tone options include:

  • Professional.
  • Friendly.
  • Sales.
  • Educational.
  • Bold.
  • Casual.
  • Luxury.
  • Fun.

72.13 Language

Select the Language for the generated campaign output.

72.14 Describe What You Want to Create

Use Describe what you want to create to provide additional campaign context.

An example is:

I have a spa and want to increase weekend bookings...

72.15 Generate AI Campaign Plan

After completing the campaign brief, select Generate AI Campaign Plan.

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