Lead Forms are designed to capture initial customer intent. Follow-up takes place using the Business's appropriate communication process after the Lead has been reviewed.
Select Generate follow-up from the Lead Forms header to open the user-facing Content Writer.
The supplied objective focuses on following up with new Leads and inviting the next step.
The default Content Writer context can include:
Select Generate sales message to create a short sales follow-up for a qualified local Lead.
The generated message can be developed for concise use across channels such as:
Each Lead Form also provides Generate content.
This action supplies the specific Business, Lead Form Name, Headline, Campaign, and source context to Content Writer.
Lead Rate compares captured Leads with Visits.
Use it to determine whether traffic to a Lead Form is becoming actual contact submissions.
A Form with very few Visits has a distribution problem different from a Form receiving many Visits but very few Leads.
Evaluate both traffic and conversion before changing the campaign.
Lead Forms are most useful when captured requests receive timely attention. Review Recent Leads regularly rather than relying only on total Lead counts.
Pause a Lead Form when it should temporarily stop operating but its campaign history should remain available.
Deleting a Lead Form removes the connected Lead Page, QR Asset, Scans, and Submissions. Use Delete only when permanent campaign removal is intended.
The dedicated Lead Forms Inbox contains direct Lead Form submissions. The broader Business Leads and Reports areas can combine Lead activity from additional Local Growth sources such as Bookings, Coupons, and Feedback.