Business Reports provides specialized tabs for:
These tabs use the Business Reports filters selected above them.
The Reviews tab can report:
The Leads tab breaks Lead activity down by Campaign and Source.
For each source it can show:
The Bookings tab can show:
The Coupons tab can show:
The Feedback tab can show:
The Customers tab reports contact growth associated with the current Business.
Available measures include:
If a report has no activity yet, the system explains which customer action must occur before the report can populate.
For example, Booking Performance appears after Booking activity, Coupon Performance after Coupon activity, and Customer Growth after contacts are captured or added.
Do not evaluate a campaign from one metric alone. Compare Scans with the relevant outcome, then review the appropriate specialized tab to understand the conversion quality behind the traffic.
A practical Business reporting routine is to review the overall Conversion Rate, compare Top Campaigns, inspect Recent Conversions, and then open the specialized Review, Lead, Booking, Coupon, Feedback, or Customer tab that corresponds to the Business goal.